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Affinity Partners works with a company, who pioneered the use of household-based segmentation to improve the effectiveness and ROI of consumer database marketing. They help you understand your key customer segments in "Real Life" terms, and then arm you by adding these segment codes to your database. This enables you to make data-driven marketing decisions, create customized communications and marketing programs, and make market research actionable. The multi-channel marketing applications help bridge your online and offline consumer marketing efforts in order to create a totally integrated marketing tool. They are a very focused ROI driven company and have had success with clients like: Comcast/AT&T Broadband, Dell Computer, Marriott, Cendant and many others.
Benefits
- Provides a three-dimensional view of customers (humanizes the data), including how they interact with the company;
- Gets the right message to the right household;
- Improves response rates to direct response campaigns;
- Creates more meaningful and lasting customer relationships;
- Leverages the customer database;
- Self-liquidates through improved ROI of marketing efforts;
- Creates the cornerstone of integrated marketing by linking to syndicated research (for media information) and direct marketing prospect lists;
- Provides attitudinal and motivational insights about key consumer groups;
- Quantifies market opportunity by enabling customer data-driven strategic marketing decision-making;
- Enables completely actionable marketing strategy;
- Maximizes customer relationships based on who people are, thereby putting the customer back into CRM!
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