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Partnership Marketing is gaining popularity amongst top companies as they
look for ways to maximize marketing efficiency.
Partnership programs are fully-integrated marketing initiatives involving
two or more brands, where each contributes certain marketing assets on a
fair value exchange basis.
Affinity Partners offers a total partnership solution and provides clients
with the following:
-
Strategic Planning
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Partner selection
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Negotiation and agreement
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Fair value assessment
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Program planning and design
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Implementation
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Management
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Tracking and reporting
Each
“partnership” is unique and requires understanding and sensitivity to both
sides of the relationship. Affinity Partners creates the relationship and
independently oversees each party’s responsibilities. In addition to program
development and management, as intermediaries, we enhance communications,
resolve conflicts and ensure the parties are delivering on their
commitments.
Success requires:
·
Careful
conception and planning
·
Ability to
assess the complex union of brand strengths and weaknesses of potential
partners
·
Understanding
of how to structure and negotiate an effective partnership
·
Execution and
tracking across multiple channels.
·
Fair value
exchange
·
Senior level
buy in and commitment
·
Non -
competitive
Our
programs include brand partnerships and alliances, affinity marketing
programs, referral marketing and affiliate marketing.
Contact us to learn how we can help you leverage partnership marketing
for your brand(s).
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